LANO

LANO is a dynamic vocalist and songwriter whose sound draws from R&B, soul, hip-hop, and choral roots. As an open-format DJ, his sonic range expands across genres. Constantly evolving, his genre-bending style reflects a fluid creative identity that moves between performance, production, and songwriting.

LANO came to us to help define a brand that could support this range. Through close collaboration, we explored his artistic goals and persona, shaping a visual direction that reflects both his presence as a DJ and his identity as a vocalist.

The result is a logo and wordmark system built around movement, rhythm, and adaptability. The primary wordmark reflects fluidity and motion, while bold, experimental, and minimal variations provide flexibility across print, digital, and live contexts—allowing the identity to shift with his sound while remaining cohesive.

Alongside the identity system, we designed LANO's press kit and one-pager, bringing together his bio, technical rider, and key information into clear, polished print materials.